Edward Leaman has 30 years of global retailing background in Europe, Asia and America, focusing primarily on brand, design and customer experience. He has connected global retailers with new opportunities in licensing, franchising, cross-border expansion and marketing. Clients have included GAP, Nike, The Body Shop, Marks & Spencer, Gloria Jeans Coffees, Giorgio Armani and many Japanese retailers.

Edward originally developed Growers and Nomads to illustrate that brands are formed through the visual and verbal languaging of core beliefs and values and the movement of these through products, processes and people. He believes that connecting customers to each other through beliefs and values is the most authentic and modern way for customers and companies to hold real and meaningful conversations.